Sales Virtual
The Different Manager

Revenue Chain Audit

The Revenue Chain Audit is a high-level view of the components that all combine to produce a stable revenue flow for the business. It helps you to identify and put a name on revenue blockers and enablers. This Audit is ideal for sharing with colleagues.

The Revenue Chain is divided into 4 Stages or Zones:

  1. Data & Governance
  2. Demand Creation
  3. Demand Capture
  4. Demand Conversion